Students have designs on local business
25 November 2014
Graphic design students at Barking & Dagenham College were challenged to create a new brand identity for local construction company Advanced Building & Maintenance, who are based in Grays.
Pitching ideas to the client
Ten students from the College, who are all studying for their BTEC Extended Diploma in Visual Communications Level 3, presented their creative ideas for a new logo and business stationery to the senior management team from Advanced Building & Maintenance. And it was 19 year old James Bernard Piras, from Romford, who took the top prize of £100.
The runner up prize went to 19 year old Madara Mozga, from Plaistow, but the company felt that the standard was so high that they added an additional runner up prize which was awarded to 18 year old Joachim Ike (who is known as Ike), from Dagenham. Both won £50.
James Mackinlay, Managing Director of Advanced Building & Maintenance, commented:
“We have been extremely impressed with the logo designs the students have produced. James’ fantastic winning design is exactly what we were hoping for.
"We presented the additional second prize to Ike as he produced some outstanding illustrations which we hope to include in some of our marketing material.
"We got far more than we hoped for! I am so pleased we were given the opportunity to work with these talented students.”
Sinead Treacy, Lecturer in Graphic Design at the College, said:
“Working with an employer on a live brief has been a great experience for the students.
"Getting under the skin of the company’s brand and reflecting their values in their company logo is just the sort of project that they will have to deliver in their careers as graphic designers.”
The new visual identity will feature on all the company’s printed stationery, from letterhead to business cards, and digital communications.